Keratin Hair Straightening Treatment

• Keratin- It is the building protein of our hair and is responsible for imparting strength along with elasticity to our hair strands. It protects the hair from breakage, prevents split ends and also helps in dealing with hair stress. It smoothes your hair texture by forming new cells in hair strands  which overlap and cause friction with other strands. Hence, it also controls frizz and gives a straight and shiny appearance to your hair. Since hair is composed of 95% protein, adding keratin to your scalp helps your hair grow faster.
• Pentanol- It is a derivative of vitamin B-5 and acts as an effective moisturizer. Apart from nourishing, pentanol promotes elasticity of hair strands, strengthens them and adds lustre. It also acts as a barrier that protects your hair from environmental damage.
• Murumuru oil- It is derived from the rare Astrocaryum murumuru nut which is found in the Amazon rainforest. Murumuru oil is one of the best lightweight emollients that moisturizes your hair, improves elasticity and helps in retaining your natural hair color. It is rich in lauric acid that penetrates your scalp, boosts hair growth and also keeps frizz at bay.

• The Keratin Hair Straightening Treatment contains three components-

1.  A pre-treatment keratin shampoo
2. A hydrating conditioner
3. A nourishing keratin hair mask.

• The keratin shampoo cleanses your scalp to let your pores breathe and absorb nutrients effectively. It allows your hair cuticles to absorb the keratin molecules and increase your hair strength.
• The conditioner is meant to nourish your scalp in order to increase blood circulation and boost hair growth. It contains pentanol that  reduces excessive hair loss and increases elasticity of your hair. It acts as a protective barrier to prevent the loss of moisture and hence, keeps dryness at bay.
• The repair hair mask contains murumuru oil which is one of the best natural emollients. It has extensive moisturizing properties that does not clog your scalp and is lightweight. It is rich in lauric acid that stimulates hair follicles and also helps to retain your natural hair color.
• The products do not contain formaldehyde and sodium chloride. These agents are very common in other commercial treatment kits but can damage and dehydrate your hair. Hence, our products are free from these ingredients.

Yes. With regular use, this combination will make your hair smooth and straight. Keratin will make your hair strong and straight while pentanol, murumuru oil will add volume and lustre.

Benefits Of The Keratin Shampoo

• The shampoo consists of low molecular weight keratin molecules that have higher binding affinity with your hair and have greater number of essential amino acids. Your hair cuticles effectively absorb the keratin molecules and strengthen your hair.
• It repairs split ends, improves hair texture and protects chemically treated hair. It will soften your hair and tame down curly locks so that you can finally get silky, straight hair.
• The shampoo boosts your hair growth by increasing the number of cell divisions and even distribution of keratin throughout your scalp.

Benefits Of Keratin Conditioner

• The keratin conditioner contains emollients which nourish your scalp and provide a smooth texture. It also contains  humectants and occlusives which absorb moisture from the air and retain them in your hair.
• It enables your hair follicles to absorb keratin, which in turn, reduces friction between hair shafts. Decrease in friction prevents hair breakage and split ends.
• The conditioner smoothes curly and unruly hair to provide you with straight and manageable tresses. It contains pentanol that locks moisture, prevents environmental damage and treats thinning hair. In short, it makes your hair more voluminous and lustrous.

Benefits Of Keratin Hair Repair Mask

• It has the highest concentration of keratin that provides intense nourishment to your scalp while reversing hair damage due to chemicals and environmental pollutants.
• The keratin hair repair mask is infused with murumuru oil that has a high content of lauric acid. It penetrates deep into your scalp, increases blood circulation and promotes hair growth.
• It is rich in emollients like dimethicone that nourishes your scalp and allows it to absorb other vital nutrients.
• Pentanol in the hair mask reduces hair loss and forms a protective barrier over your hair shafts to prevent them from pollution and UV rays.

Each of the products in our kit has a unique function and effectively treats your hair. Though you can use them separately, we would suggest you use them together for better results. Studies show that our hair responds better when it is treated with the same line of products.

You can use the treatment once in two or three weeks to see the results. However, if you are often exposed to pollution or are experiencing rapid hair loss, we would recommend you to use the treatment once a week.

• Step 1- Wash your hair with the PURC Keratin shampoo to get rid of the accumulated dirt and enable your hair follicles to absorb keratin molecules.
• Step 2-  Gently pat your hair with a towel and dry with your blow dryer. Keep your dryer at the lowest heating temperature.
• Step 3- Put on a pair of gloves and part your hair into four sections.
• Step 4- Use your hand to spread the PURC Straightening Treatment on your scalp. Then, use a wide tooth comb to distribute the contents evenly.
• Step 5-  Take a flat iron and set it at a temperature of 300-400 degree Fahrenheit if you have fine hair. If you have thicker hair, set the temperature at around 450 degree Fahrenheit.
• Step 6- Take an inch of your hair and use your flat iron to straighten it. Repeat the process until the entire length of your hair is smooth.
• Step 7- Use the keratin repair hair mask to provide hydration to your hair and get the best results.

You can feel the difference from the first wash itself. However, hair care products do take a little time to completely show the results. To get the actual results from the intense nourishment kit, you would have to wait for about two weeks to know the actual effect it has on your hair.

PURC hair products are organic, non-comedogenic and dermatologically tested. Hence, you do not need to take any additional precautions to use the shampoo or the conditioner. However, we would recommend you to use the shampoo and conditioner from the same line in order to get the best results.