Major Ingredients And Their Benefits
Water, glycerinum butyrospermum parkii (shea butter oil)*, Hydrolyzed Keratin, Banana extracts, Cetearyl alcohol, Glycerin. Our products are packed with additional ingredients such as essential oils to nourish and cleanse your hair. Our products are sulfate free, silicone free and paraben free.
*Occurs naturally in essential oils.
- Natural Ingredients
- Safe Synthetics
Frequently Asked Questions
The keratin shampoo has 12% keratin and is effective in straightening even the most stubborn curls. This shampoo will also cleanse your scalp thoroughly and let your hair absorb the keratin. Banana extracts will moisturize your hair and keep dryness at bay. This will make your hair shiny and increase your hair strength.
The PURC Straightening Conditioner is meant to hydrate and nourish your hair shafts. The vital nutrients from banana extracts will seep into your scalp and give you shiny hair while preventing dryness. Apply it only on your hair strands in order to get smooth hair in no time. It also shields your hair from sun damage and prevents the loss of moisture.
Yes. With regular use, this combination will make your hair smooth and straight. Keratin will make your hair strong and straight while pentanol, murumuru oil will add volume and lustre.
The 12% hair straightening shampoo and conditioner will be your best friend if you don’t want to go for expensive salon treatments.
- 12% keratin shampoo will smoothen your hair strands. The small molecular size of the keratin will allow your hair follicles to effectively absorb and use up the protein.
- Banana extracts contain potassium, magnesium and vitamin E. Potassium is responsible for healthy hair growth and also strengthens your hair shafts. Magnesium is an anti-stress mineral that helps in reducing hair fall and also nourishes the hair follicles.
- Vitamin E is a potent antioxidant that degrades free radicals and prevents hair damage due to pollutants, harsh chemicals and UV rays.
- The keratin conditioner is also enriched with keratin to provide long lasting shine to your hair. The banana extracts also moisturize your hair and lock in the hydration. This keeps frizz at bay and gives your hair a silky texture.
Each of the products in our kit has a unique function and effectively treats your hair. Though you can use them separately, we would suggest you use them together for better results. Studies show that our hair responds better when it is treated with the same line of products.
- Hydrolyzed keratin- Keratin is the building protein of our hair and is responsible for imparting strength along with elasticity to our hair strands. It protects the hair from breakage, prevents split ends and also helps in dealing with hair stress. It smoothes your hair texture by forming new cells in hair strands which overlap and cause friction with other strands. Hence, it also controls frizz and gives a straight and shiny appearance to your hair. Since hair is composed of 95% protein, adding keratin to your scalp helps your hair grow faster.
- Banana extracts- Fresh banana extracts are rich in potassium, magnesium, vitamin E and other vital nutrients. Potassium acts on channel openers in our hair that stimulates hair follicles and promotes hair growth. Magnesium reduces stress from your hair and prevents excessive hair fall. Vitamin E is an antioxidant that fights against free radicals and protects your hair from further damage.
- Glycerin- Glycerin is one of the most effective humectants that retains and absorbs moisture from the environment into your hair. It prevents your scalp from flaking or itching sensations, which get aggravated, especially during the winter.
- Cetearyl alcohol- Unlike common misconception, cetearyl alcohol is a highly nourishing and beneficial fatty alcohol. It acts as an emollient and helps to soften your hair. Unlike common misconception, cetearyl alcohol- is non-inflammatory and does not cause any damage to the hair.
The treatment will provide you long lasting results. You can use the treatment once in two or three weeks to see the results. However, if you are often exposed to pollution or are experiencing rapid hair loss, we would recommend you to use the treatment once a week.
Instructions to use
- Step 1- Wash your hair with the PURC Keratin shampoo to get rid of the accumulated dirt and enable your hair follicles to absorb keratin molecules.
- Step 2- Gently pat your hair with a towel and dry with your blow dryer. Keep your dryer at the lowest heating temperature.
- Step 3- Put on a pair of gloves and part your hair into four sections
- Step 4- Use your hand to spread the PURC Straightening Treatment on your scalp. Then, use a wide tooth comb to distribute the contents evenly.
- Step 5- Take a flat iron and set it at a temperature of 300-400 degree Fahrenheit if you have fine hair. If you have thicker hair, set the temperature at around 450 degree Fahrenheit.
- Step 6- Take an inch of your hair and use your flat iron to straighten it. Repeat the process until the entire length of your hair is smooth.
You can feel the difference from the first wash itself. However, hair care products do take a little time to completely show the results. To get the actual results from the intense nourishment kit, you would have to wait for about two weeks to know the actual effect it has on your hair.
Yes. Since this line of 12% keratin treatment contains formalin, it should not be used by pregnant women or on individuals who have extremely sensitive skin. Do a patch test before applying the treatment on your hair.