PURC Keratin Smoothing Shampoo
100% Organic & Vegan
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Major Ingredients & Benefits
Fresh Ingredients
Packed with Keratin, Moroccan Argan Oil, Ginseng Root Extract, and Natural Plant Extracts, PURC Keratin Smoothing Shampoo gently cleanses and nourishes every strand. It helps restore softness and shine while reducing dryness and frizz after every wash.

Keratin
Strengthens hair, improves elasticity, smooths cuticles, and helps reduce breakage and frizz.

Moroccan Argan Oil
Deeply hydrates hair and scalp, reduces frizz, and adds softness, shine, and smoothness.

Ginseng Root Extract
Nourishes the scalp, supports stronger hair, and helps improve overall hair health and vitality.
Complete List Of Ingredients
Water, Keratin, Moroccan Argan Oil, Ginseng Root Extract, Natural Plant Extracts, and carefully selected conditioning agents designed to cleanse and nourish the hair.
Our products are free from parabens, sulfates, silicones, and harsh chemicals, making them safe and gentle for everyday wig care.
- Natural Ingredients
- Safe Synthetics

Fighting Animal Testing
We do not test our finished products on animals. We also only purchase our ingredients from suppliers who do not test on animals.
Real Users, Real Results
See real user results and genuine before-and-after photos.






PURC Keratin Smoothing Shampoo is specially formulated to help replenish the keratin your hair loses through chemical treatments, heat styling, coloring, and environmental exposure. Since keratin plays an essential role in maintaining strong, smooth, and healthy hair, its loss can contribute to common hair concerns such as frizz, dryness, dullness, and damage. Our advanced formula combines keratin with Moroccan argan oil, ginseng root extract, and natural plant extracts to deliver gentle cleansing without stripping away moisture. The shampoo helps remove dirt, excess oil, and impurities while preparing the hair cuticles for optimal absorption of nourishing ingredients.
PURC Keratin Smoothing Shampoo is formulated with carefully selected botanical ingredients and is free from sulfates, alcohol, parabens, mineral oils, and harsh colorants for gentle daily cleansing.
Main features
- Gentle Cleansing Without Dryness: Removes dirt, oil, and buildup while maintaining moisture balance.
- Helps Restore Keratin Loss: Strengthens hair, smooths cuticles, and improves resilience.
- Controls Frizz & Improves Manageability: Reduces frizz, flyaways, and tangles for smoother hair.
- Deep Hydration & Shine: Argan oil helps moisturize hair and enhance natural shine.
- Nourishes Scalp & Hair: Ginseng root extract and plant extracts support healthier-looking hair.
- Suitable For All Hair Types: Ideal for curly, straight, oily, dry, color-treated, and damaged hair.

Frequently Asked Questions
What is PURC Keratin Smoothing Shampoo?
PURC Keratin Smoothing Shampoo is a nourishing sulfate-free shampoo formulated with keratin, Moroccan argan oil, ginseng root extract, and plant extracts to cleanse, smooth, and strengthen hair while maintaining healthy moisture levels.
How does PURC Keratin Smoothing Shampoo help my hair?
The shampoo gently removes impurities while replenishing moisture and nourishing ingredients. It helps reduce frizz, improve softness, increase shine, and strengthen weakened hair strands.
Can this shampoo help with damaged hair?
Yes. The keratin-enriched formula helps improve the appearance of damaged hair by strengthening the hair structure and reducing breakage caused by styling and chemical treatments.
Is PURC Keratin Smoothing Shampoo suitable for curly hair?
Yes. The formula is suitable for all hair types, including naturally curly hair. It helps improve manageability, reduce frizz, and enhance softness.
Can I use this shampoo on color-treated hair?
Yes. Its gentle sulfate-free formula makes it suitable for chemically treated and color-treated hair.
Does PURC Keratin Smoothing Shampoo contain sulfates or parabens?
No. The formula is free from sulfates, parabens, alcohol, mineral oils, and harsh colorants.
How often can I use PURC Keratin Smoothing Shampoo?
The shampoo is gentle enough for regular use and can be used according to your hair care routine and cleansing needs.
How do I use PURC Keratin Smoothing Shampoo?
Apply an appropriate amount to wet hair. Gently massage into the scalp and hair until a rich lather forms. Rinse thoroughly with clean water. Repeat if necessary.
How long will it take to see results?
Many users notice softer and smoother hair immediately after the first wash. Continued use may help improve overall hair texture, manageability, and appearance.
Are there any precautions when using this product?
For external use only. Avoid direct contact with the eyes. If contact occurs, rinse thoroughly with water. Keep out of reach of children.
What is included in the package, and what is the size?
Each package contains 1 bottle of PURC Keratin Smoothing Shampoo with a net content of 100ml.
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More About
PURC Organics
Our 100% pure Argan Oil comes from Morocco, Polygonum extracts come from rural China, Cinnamon sticks come from Sri Lanka, and so on. We source our essential oils and raw ingredients from fair-trade farming associations around the world.
PURC produces only the highest quality hair and skin-care products. We’ve been producing hair care products for more than 9 years, with a GMP (Good manufacturing practice) workshop. Our products pass the worldwide ISO-9002 standards.




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