Purifying Pre-treatment Shampoo 1000 ml
681 in stock
100% Organic & Vegan
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Major Ingredients & Benefits
Fresh Ingredients
Infused with Keratin, Plant Extracts, and Gentle Cleanser, the PURC Purifying Pre-treatment Shampoo deeply cleanses your scalp and hair, removing build-up, excess oils, and impurities. This shampoo prepares your strands for professional keratin treatments, ensuring maximum absorption and longer-lasting results.
Complete List Of Ingredients
Water, Keratin, Plant Extracts, Gentle Cleanser (sulfate-free), conditioning polymers, hydrating extracts. All PURC products are sulfate-free, paraben-free, and silicone-free, ensuring safe and effective care for your hair.
- Natural Ingredients
- Safe Synthetics
Fighting Animal Testing
We do not test our finished products on animals. We also only purchase our ingredients from suppliers who do not test on animals.
Real Users, Real Results
See real user results and genuine before-and-after photos.






The PURC Purifying Pre-treatment Shampoo is a professional-grade formula that deeply cleanses the scalp and hair to remove impurities, excess oils, and buildup, creating the perfect foundation for keratin and straightening treatments. Unlike ordinary shampoos, it penetrates the cuticle to ensure maximum treatment absorption while its keratin-enriched composition strengthens strands from within, reducing frizz and enhancing resilience. This dual-action formula not only purifies but also prepares your hair to be smoother, healthier, and more receptive to long-lasting salon-quality results. Suitable for all hair types, the PURC pre-treatment shampoo is an essential step for achieving straight, shiny, and manageable hair.
The PURC Purifying Pre-treatment Shampoo is specially formulated for professional hair preparation. It ensures your keratin or Brazilian straightening treatment delivers maximum effectiveness and longer-lasting smoothness.
Main features
- Provides deep cleansing by removing product build-up, oils, and impurities.
- Enriched with Keratin to strengthen and protect strands.
- Suitable for all hair types, including curly, wavy, and resistant hair.
- Sulfate-free, silicone-free, and paraben-free for safe and gentle use.
- Professional 1000ml bottle — ideal for both salon and home applications.
Based on a study of 1,000 participants, users reported that pre-treating their hair with the PURC Purifying Shampoo improved treatment absorption and extended straightening results by up to 40% longer compared to using regular shampoos.
Frequently Asked Questions
What is PURC Purifying Pre-treatment Shampoo?
It is a professional deep-cleansing shampoo designed to prepare your hair before keratin or straightening treatments.
How does PURC Purifying Shampoo help me?
It removes dirt, oils, and build-up from your hair, allowing keratin treatments to penetrate better, resulting in smoother, longer-lasting straightness.
Does PURC Purifying Shampoo have any side effects?
No. The formula is sulfate-free, paraben-free, and silicone-free, making it safe for all hair types.
What are the ingredients of PURC Purifying Pre-treatment Shampoo?
Water, Keratin, mild cleansing surfactants, hydrating extracts, and safe conditioning polymers.
How frequently can I use PURC Purifying Shampoo in a week?
It is recommended for use only before keratin or straightening treatments. For daily washing, use the PURC Keratin Daily Shampoo instead.
What are the directions to apply PURC Purifying Shampoo?
Apply a generous amount to wet hair, massage gently into scalp and strands, rinse thoroughly, and repeat 2–3 times to ensure complete cleansing before applying the treatment.
How long shall I wait to see the results?
The effects are immediate — your hair will feel cleaner, lighter, and more receptive to keratin treatments after the first use.
Any precautions needed while applying the shampoo?
Avoid contact with the eyes. If irritation occurs, discontinue use. Use only as a pre-treatment step, not as a daily shampoo.
What is included in the PURC Purifying Pre-treatment Shampoo package?
Each package contains one 1000 ml bottle of PURC Purifying Pre-treatment Shampoo. The large, professional-size bottle is designed to last for multiple applications, making it suitable for both salon and home use.
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More About
PURC Organics
Our 100% pure Argan Oil comes from Morocco, Polygonum extracts come from rural China, Cinnamon sticks come from Sri Lanka, and so on. We source our essential oils and raw ingredients from fair-trade farming associations around the world.

PURC produces only the highest quality hair and skin-care products. We’ve been producing hair care products for more than 9 years, with a GMP (Good manufacturing practice) workshop. Our products pass the worldwide ISO-9002 standards.
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