12% Formalin Hair Straightening Shampoo

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100% Organic & Vegan

Made with fresh organic fruits, essential oils, and a lot of care

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Major Ingredients And Their Benefits

Fresh Ingredients

12% Formalin Hair Straightening Shampoo purcorganics Keratin

Keratin

Imparts strength along with elasticity to our hair strands. Protects the hair from breakage, prevents split ends and also helps in dealing with hair stress.

12% Formalin Hair Straightening Shampoo purcorganics Vitamin C

Cetearyl Alcohol

Rich in vitamin B-5 and acts as an effective moisturizer. Promotes elasticity of hair strands, strengthens them and adds lustre.

12% Formalin Hair Straightening Shampoo Glycerine

Glycerin

Glycerin is one of the most effective humectants that retains and absorbs moisture from the environment into your hair.

Complete List Of Ingredients

Water, glycerinum butyrospermum parkii (shea butter oil)*, Keratin, Cetearyl Alcohol, Glycerin. Our products are packed with additional ingredients such as essential oils to nourish your hair. All our products are sulfate free, silicone free and paraben free.

*Occurs naturally in essential oils.

  • Natural Ingredients
  • Safe Synthetics
12% Formalin Hair Straightening Shampoo PURCorganics animal tested 1

We do not test our finished products on animals. We also only purchase our ingredients from suppliers who do not test on animals.

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PURC 12% Formula Hair Straightening Shampoo is one of the best keratin treatments you can ever receive. Easy to use, ths shampoo contains 12% hydrolyzed keratin that will soften even the most frizzy hair and straighten your stubborn curls. But how does keratin actually work? Your hair gets tangled when it rubs against other hair strands. This causes friction and makes your hair rough. Keratin acts by smoothing out the overlapping hair shafts. The hair follicles then absorb the keratin, giving you shiny and smooth hair. If you don’t want to risk going for an expensive hair straightening treatment, this is the shampoo you must go for.

Features & Special Functions

The PURC Hair Straightening Shampoo has 12% keratin, which is one of the highest concentrations available in the market. This shampoo will effectively straighten your hair without damaging it.

Main Features:

  • The PURC New Keratin Hair Straightening Treatment is derived from natural ingredients that are non-comedogenic and do not cause any eye irritation. 
  • The keratin shampoo effectively cleanses your scalp while providing the benefits of keratin to your hair follicles. 
  • It is much cheaper than the expensive salon treatments and is equally effective. 
  • The shampoo does contain formaldehyde and should be avoided by pregnant women as it can sensitive their skin. 
  •  This shampoo will suit every hair type and help to smoothen your frizzy, dry hair.
  • The conditioner is free from sodium chloride, which has been known to cause allergies and scalp dehydration. 
  • This conditioner is suitable for all hair types and will give you long lasting results. 

Frequently Asked Questions

What are the main ingredients of PURC Hair Hair Straightening Shampoo and Conditioner?
  • Hydrolyzed keratin-  Keratin is the building protein of our hair and is responsible for imparting strength along with elasticity to our hair strands. It protects the hair from breakage, prevents split ends and also helps in dealing with hair stress. It smoothes your hair texture by forming new cells in hair strands  which overlap and cause friction with other strands. Hence, it also controls frizz and gives a straight and shiny appearance to your hair. Since hair is composed of 95% protein, adding keratin to your scalp helps your hair grow faster.
  • Glycerin- Glycerin is one of the most effective humectants that retains and absorbs moisture from the environment into your hair. It prevents your scalp from flaking or itching sensations, which get aggravated, especially during the winter.
  • Cetearyl alcohol- Unlike common misconception, cetearyl alcohol is a highly nourishing and beneficial fatty alcohol. It acts as an emollient and helps to soften your hair. Unlike common misconception, cetearyl alcohol- is non-inflammatory and does not cause any damage to the hair.
About the PURC Hair Straightening Shampoo

The keratin shampoo has 12% formaldehyde and is effective in straightening even the most stubborn curls. This shampoo will also cleanse your scalp thoroughly and let your hair absorb the keratin. This will make your hair shiny and  increase your hair strength.

About the PURC Hair Straightening Conditioner

The PURC Straightening Conditioner is meant to hydrate and nourish your hair shafts. Apply it only on your hair strands in order to get smooth hair in no time. It also shields your hair from sun damage and prevents the loss of moisture.

Can this combination really make my hair straight for a longer duration?

Yes. With regular use, this combination will make your hair smooth and straight. Keratin will make your hair strong and straight while pentanol, murumuru oil will add volume and lustre.

Benefits

The PURC Hair Straightening Shampoo has 12% keratin, which is one of the highest concentrations available in the market. This shampoo will effectively straighten your hair without damaging it.

  • The shampoo consists of low molecular weight keratin molecules that have higher binding affinity with your hair and have greater number of essential amino acids. Your hair cuticles effectively absorb the keratin molecules and strengthen your hair.
  • It enables your hair follicles to absorb keratin, which in turn, reduces friction between hair shafts. Decrease in friction prevents hair breakage and split ends. The shampoo smoothes curly and unruly hair to provide you with straight and manageable tresses.
  • It has the highest concentration of keratin that provides intense nourishment to your scalp while reversing hair damage due to chemicals and environmental pollutants.
  • Keratin prevents your hair from breakage when you scratch your head or add any physical strain on your hair by holding it up with rubber bands or hair clips.
  • The shampoo has shown results in 93% of our consumers and has been especially effective on people with Type C and Type 4 curly hair.
Do I need to use both the products to see results?

Each of the products in our kit has a unique function and effectively treats your hair. Though you can use them separately, we would suggest you use them together for better results. Studies show that our hair responds better when it is treated with the same line of products.

Instructions to use this Hair Growth Combination.
  • Step 1- Wash your hair with the PURC Keratin shampoo to get rid of the accumulated dirt and enable your hair follicles to absorb keratin molecules.
  • Step 2-  Gently pat your hair with a towel and dry with your blow dryer. Keep your dryer at the lowest heating temperature.
  • Step 3- Put on a pair of gloves and part your hair into four sections. 
  • Step 4- Use your hand to spread the PURC Straightening Treatment on your scalp. Then, use a wide tooth comb to distribute the contents evenly.
How frequently do I need to use this treatment?

The treatment will provide you long lasting results. You can use the treatment once in two or three weeks to see the results. However, if you are often exposed to pollution or are experiencing rapid hair loss, we would recommend you to use the treatment once a week.

How long shall I wait to see the results?

You can feel the difference from the first wash itself. However, hair care products do take a little time to completely show the results. To get the actual results from the intense nourishment kit, you would have to wait for about two weeks to know the actual effect it has on your hair.

Do I need any precautions while applying the Shampoo or the Conditioner?

Yes. Since this line of keratin treatment contains 12% formaldehyde, it should not be used by pregnant women or on individuals who have extremely sensitive skin. Do a patch test before applying the treatment on your hair.

Frequently Asked Questions

What are the main ingredients of PURC Hair Hair Straightening Shampoo and Conditioner?
  • Hydrolyzed keratin-  Keratin is the building protein of our hair and is responsible for imparting strength along with elasticity to our hair strands. It protects the hair from breakage, prevents split ends and also helps in dealing with hair stress. It smoothes your hair texture by forming new cells in hair strands  which overlap and cause friction with other strands. Hence, it also controls frizz and gives a straight and shiny appearance to your hair. Since hair is composed of 95% protein, adding keratin to your scalp helps your hair grow faster.
  • Glycerin- Glycerin is one of the most effective humectants that retains and absorbs moisture from the environment into your hair. It prevents your scalp from flaking or itching sensations, which get aggravated, especially during the winter.
  • Cetearyl alcohol- Unlike common misconception, cetearyl alcohol is a highly nourishing and beneficial fatty alcohol. It acts as an emollient and helps to soften your hair. Unlike common misconception, cetearyl alcohol- is non-inflammatory and does not cause any damage to the hair.
About the PURC Hair Straightening Shampoo

The keratin shampoo has 12% formaldehyde and is effective in straightening even the most stubborn curls. This shampoo will also cleanse your scalp thoroughly and let your hair absorb the keratin. This will make your hair shiny and  increase your hair strength.

About the PURC Hair Straightening Conditioner

The PURC Straightening Conditioner is meant to hydrate and nourish your hair shafts. Apply it only on your hair strands in order to get smooth hair in no time. It also shields your hair from sun damage and prevents the loss of moisture.

Can this combination really make my hair straight for a longer duration?

Yes. With regular use, this combination will make your hair smooth and straight. Keratin will make your hair strong and straight while pentanol, murumuru oil will add volume and lustre.

Benefits

The PURC Hair Straightening Shampoo has 12% keratin, which is one of the highest concentrations available in the market. This shampoo will effectively straighten your hair without damaging it.

  • The shampoo consists of low molecular weight keratin molecules that have higher binding affinity with your hair and have greater number of essential amino acids. Your hair cuticles effectively absorb the keratin molecules and strengthen your hair.
  • It enables your hair follicles to absorb keratin, which in turn, reduces friction between hair shafts. Decrease in friction prevents hair breakage and split ends. The shampoo smoothes curly and unruly hair to provide you with straight and manageable tresses.
  • It has the highest concentration of keratin that provides intense nourishment to your scalp while reversing hair damage due to chemicals and environmental pollutants.
  • Keratin prevents your hair from breakage when you scratch your head or add any physical strain on your hair by holding it up with rubber bands or hair clips.
  • The shampoo has shown results in 93% of our consumers and has been especially effective on people with Type C and Type 4 curly hair.
Do I need to use both the products to see results?

Each of the products in our kit has a unique function and effectively treats your hair. Though you can use them separately, we would suggest you use them together for better results. Studies show that our hair responds better when it is treated with the same line of products.

Instructions to use this Hair Growth Combination.
  • Step 1- Wash your hair with the PURC Keratin shampoo to get rid of the accumulated dirt and enable your hair follicles to absorb keratin molecules.
  • Step 2-  Gently pat your hair with a towel and dry with your blow dryer. Keep your dryer at the lowest heating temperature.
  • Step 3- Put on a pair of gloves and part your hair into four sections. 
  • Step 4- Use your hand to spread the PURC Straightening Treatment on your scalp. Then, use a wide tooth comb to distribute the contents evenly.
How frequently do I need to use this treatment?

The treatment will provide you long lasting results. You can use the treatment once in two or three weeks to see the results. However, if you are often exposed to pollution or are experiencing rapid hair loss, we would recommend you to use the treatment once a week.

How long shall I wait to see the results?

You can feel the difference from the first wash itself. However, hair care products do take a little time to completely show the results. To get the actual results from the intense nourishment kit, you would have to wait for about two weeks to know the actual effect it has on your hair.

Do I need any precautions while applying the Shampoo or the Conditioner?

Yes. Since this line of keratin treatment contains 12% formaldehyde, it should not be used by pregnant women or on individuals who have extremely sensitive skin. Do a patch test before applying the treatment on your hair.

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More About PURC Organics

Where Do Your Ingredients Come From?

Our 100% pure Argan Oil comes from Morocco, Polygonum extracts come from rural China, Cinnamon sticks come from Sri Lanka, and so on. We source our essential oils and raw ingredients from fair-trade farming associations around the world.

Are PURC Products Tested & Certified?
12% Formalin Hair Straightening Shampoo purc registration certificates 71388913

PURC produces only the highest quality hair and skin-care products. We’ve been producing hair care products for more than 9 years, with a GMP (Good manufacturing practice) workshop. Our products pass the worldwide ISO-9002 standards.

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