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Keratin
Imparts strength along with elasticity to our hair strands. Protects the hair from breakage, prevents split ends, and also helps in dealing with hair stress.
Cetearyl Alcohol
Rich in vitamin B-5 and acts as an effective moisturizer. Promotes elasticity of hair strands, strengthens them, and adds luster.
Glycerin
Glycerin is one of the most effective humectants that retains and absorbs moisture from the environment into your hair.
Water, glycerin, butyrospermum parkii (shea butter oil)*, Keratin, Cetearyl Alcohol, Glycerin. Our products are packed with additional ingredients such as essential oils to nourish your hair. All our products are sulfate-free, silicone-free, and paraben free.
*Occurs naturally in essential oils.
We do not test our finished products on animals. We also only purchase our ingredients from suppliers who do not test on animals.
PURC 12% Formula Hair Straightening Shampoo is one of the best keratin treatments you can ever receive. Easy to use, this shampoo contains 12% hydrolyzed keratin that will soften even the most frizzy hair and straighten your stubborn curls. But how does keratin actually work? Your hair gets tangled when it rubs against other hair strands. This causes friction and makes your hair rough. Keratin acts by smoothing out the overlapping hair shafts. The hair follicles then absorb the keratin, giving you shiny and smooth hair. If you don’t want to risk going for an expensive hair straightening treatment, this is the shampoo you must go for.
The PURC Hair Straightening Shampoo has 12% keratin, which is one of the highest concentrations available in the market. This shampoo will effectively straighten your hair without damaging it.
Main Features:
The keratin shampoo has 12% formaldehyde and is effective in straightening even the most stubborn curls. This shampoo will also cleanse your scalp thoroughly and let your hair absorb the keratin. This will make your hair shiny and increase your hair strength.
The PURC Straightening Conditioner is meant to hydrate and nourish your hair shafts. Apply it only on your hair strands in order to get smooth hair in no time. It also shields your hair from sun damage and prevents the loss of moisture.
Yes. With regular use, this combination will make your hair smooth and straight. Keratin will make your hair strong and straight while pentanol, murumuru oil will add volume and lustre.
Benefits
The PURC Hair Straightening Shampoo has 12% keratin, which is one of the highest concentrations available in the market. This shampoo will effectively straighten your hair without damaging it.
Each of the products in our kit has a unique function and effectively treats your hair. Though you can use them separately, we would suggest you use them together for better results. Studies show that our hair responds better when it is treated with the same line of products.
The treatment will provide you long lasting results. You can use the treatment once in two or three weeks to see the results. However, if you are often exposed to pollution or are experiencing rapid hair loss, we would recommend you to use the treatment once a week.
You can feel the difference from the first wash itself. However, hair care products do take a little time to completely show the results. To get the actual results from the intense nourishment kit, you would have to wait for about two weeks to know the actual effect it has on your hair.
Yes. Since this line of keratin treatment contains 12% formaldehyde, it should not be used by pregnant women or on individuals who have extremely sensitive skin. Do a patch test before applying the treatment on your hair.
The keratin shampoo has 12% formaldehyde and is effective in straightening even the most stubborn curls. This shampoo will also cleanse your scalp thoroughly and let your hair absorb the keratin. This will make your hair shiny and increase your hair strength.
The PURC Straightening Conditioner is meant to hydrate and nourish your hair shafts. Apply it only on your hair strands in order to get smooth hair in no time. It also shields your hair from sun damage and prevents the loss of moisture.
Yes. With regular use, this combination will make your hair smooth and straight. Keratin will make your hair strong and straight while pentanol, murumuru oil will add volume and lustre.
Benefits
The PURC Hair Straightening Shampoo has 12% keratin, which is one of the highest concentrations available in the market. This shampoo will effectively straighten your hair without damaging it.
Each of the products in our kit has a unique function and effectively treats your hair. Though you can use them separately, we would suggest you use them together for better results. Studies show that our hair responds better when it is treated with the same line of products.
The treatment will provide you long lasting results. You can use the treatment once in two or three weeks to see the results. However, if you are often exposed to pollution or are experiencing rapid hair loss, we would recommend you to use the treatment once a week.
You can feel the difference from the first wash itself. However, hair care products do take a little time to completely show the results. To get the actual results from the intense nourishment kit, you would have to wait for about two weeks to know the actual effect it has on your hair.
Yes. Since this line of keratin treatment contains 12% formaldehyde, it should not be used by pregnant women or on individuals who have extremely sensitive skin. Do a patch test before applying the treatment on your hair.
Our 100% pure Argan Oil comes from Morocco, Polygonum extracts come from rural China, Cinnamon sticks come from Sri Lanka, and so on. We source our essential oils and raw ingredients from fair-trade farming associations around the world.
PURC produces only the highest quality hair and skin-care products. We’ve been producing hair care products for more than 9 years, with a GMP (Good manufacturing practice) workshop. Our products pass the worldwide ISO-9002 standards.
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