12% Formalin Hair Straightening Shampoo

• Hydrolyzed keratin-  Keratin is the building protein of our hair and is responsible for imparting strength along with elasticity to our hair strands. It protects the hair from breakage, prevents split ends and also helps in dealing with hair stress. It smoothes your hair texture by forming new cells in hair strands  which overlap and cause friction with other strands. Hence, it also controls frizz and gives a straight and shiny appearance to your hair. Since hair is composed of 95% protein, adding keratin to your scalp helps your hair grow faster.
• Glycerin- Glycerin is one of the most effective humectants that retains and absorbs moisture from the environment into your hair. It prevents your scalp from flaking or itching sensations, which get aggravated, especially during the winter.
• Cetearyl alcohol- Unlike common misconception, cetearyl alcohol is a highly nourishing and beneficial fatty alcohol. It acts as an emollient and helps to soften your hair. Unlike common misconception, cetearyl alcohol- is non-inflammatory and does not cause any damage to the hair.

The keratin shampoo has 12% formaldehyde and is effective in straightening even the most stubborn curls. This shampoo will also cleanse your scalp thoroughly and let your hair absorb the keratin. This will make your hair shiny and  increase your hair strength.

The PURC Straightening Conditioner is meant to hydrate and nourish your hair shafts. Apply it only on your hair strands in order to get smooth hair in no time. It also shields your hair from sun damage and prevents the loss of moisture.

Yes. With regular use, this combination will make your hair smooth and straight. Keratin will make your hair strong and straight while pentanol, murumuru oil will add volume and lustre.

Benefits

The PURC Hair Straightening Shampoo has 12% keratin, which is one of the highest concentrations available in the market. This shampoo will effectively straighten your hair without damaging it.

• The shampoo consists of low molecular weight keratin molecules that have higher binding affinity with your hair and have greater number of essential amino acids. Your hair cuticles effectively absorb the keratin molecules and strengthen your hair.
• It enables your hair follicles to absorb keratin, which in turn, reduces friction between hair shafts. Decrease in friction prevents hair breakage and split ends. The shampoo smoothes curly and unruly hair to provide you with straight and manageable tresses.
• It has the highest concentration of keratin that provides intense nourishment to your scalp while reversing hair damage due to chemicals and environmental pollutants.
• Keratin prevents your hair from breakage when you scratch your head or add any physical strain on your hair by holding it up with rubber bands or hair clips.
• The shampoo has shown results in 93% of our consumers and has been especially effective on people with Type C and Type 4 curly hair.

Each of the products in our kit has a unique function and effectively treats your hair. Though you can use them separately, we would suggest you use them together for better results. Studies show that our hair responds better when it is treated with the same line of products.

• Step 1- Wash your hair with the PURC Keratin shampoo to get rid of the accumulated dirt and enable your hair follicles to absorb keratin molecules.
• Step 2-  Gently pat your hair with a towel and dry with your blow dryer. Keep your dryer at the lowest heating temperature.
• Step 3- Put on a pair of gloves and part your hair into four sections. 
• Step 4- Use your hand to spread the PURC Straightening Treatment on your scalp. Then, use a wide tooth comb to distribute the contents evenly.

The treatment will provide you long lasting results. You can use the treatment once in two or three weeks to see the results. However, if you are often exposed to pollution or are experiencing rapid hair loss, we would recommend you to use the treatment once a week.

You can feel the difference from the first wash itself. However, hair care products do take a little time to completely show the results. To get the actual results from the intense nourishment kit, you would have to wait for about two weeks to know the actual effect it has on your hair.

Yes. Since this line of keratin treatment contains 12% formaldehyde, it should not be used by pregnant women or on individuals who have extremely sensitive skin. Do a patch test before applying the treatment on your hair.