Brazilian Keratin Treatment & Purifying Shampoo
100% Organic & Vegan
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Major Ingredients & Benefits
Fresh Ingredients
Paqcked with Keratin, Plant Extracts, and a Gentle Cleanser, the PURC Brazilian Keratin Treatment & Purifying Shampoo cleanses, repairs, and smooths hair, removing buildup while eliminating frizz for lasting salon results.
Complete List Of Ingredients
Water, Keratin, Plant Extracts, Gentle Cleanser (sulfate-free), conditioning polymers, hydrating extracts. All PURC products are sulfate-free, paraben-free, and silicone-free, ensuring safe and effective care for your hair.
- Natural Ingredients
- Safe Synthetics
Fighting Animal Testing
We do not test our finished products on animals. We also only purchase our ingredients from suppliers who do not test on animals.
Real Users, Real Results
See real user results and genuine before-and-after photos.






The PURC Brazilian Keratin Treatment & Purifying Shampoo system is designed to deliver salon-quality straightening and repair in one professional package. Infused with natural keratin proteins and plant extracts, it strengthens, smooths, and nourishes hair while safe synthetics ensure stability and long-lasting results. This cruelty-free, dual-action formula deeply purifies, repairs, and eliminates frizz, leaving hair shiny, manageable, and straight for up to 3 months, making it a trusted choice for professional Brazilian keratin hair care.
The PURC Keratin Treatment & Purifying Shampoo is a professional-grade straightening and repair system, formulated for both salons and at-home users.
Main features
- Deep Cleansing: Removes product buildup, oils, and impurities for better treatment absorption.
- Straightening Power: Brazilian Keratin formula smooths and straightens even coarse, curly, or frizzy hair.
- Long-Lasting Results: Keeps hair straighter, shinier, and frizz-free for up to 3 months.
- Damage Repair: Repairs dry, damaged, and chemically treated hair within just 30 minutes.
- Safe Formula: Free from sulfates, silicones, and parabens.
- Professional Size: Each package contains 1L Keratin Treatment + 1L Purifying Shampoo, suitable for salon or multiple home applications.
- Proven Results: In studies of over 1,000 users, PURC pre-treatment shampoo improved keratin absorption and extended straightening results by up to 40% compared to using ordinary shampoos.
Frequently Asked Questions
What is the PURC Keratin Treatment & Purifying Shampoo?
It’s a professional straightening and repair package designed to prepare, treat, and transform your hair. The shampoo deeply cleanses for maximum absorption, while the keratin treatment smooths and repairs hair.
How does this system help me?
It eliminates frizz, repairs damage, and delivers silky-smooth, shiny hair that stays straight for months.
Does it have any side effects?
No. Both products are free from sulfates, parabens, and silicones. However, higher percentages of keratin may release a strong odor during application — always use in a ventilated area.
How long do the results last?
Results typically last up to 3 months, depending on your hair type and aftercare routine.
How do I choose the right keratin strength?
Lightly damaged or slightly curly hair → Formaldehyde-free keratin.
Normal curly hair → 5% keratin.
Deep curly hair → 8% keratin.
Very curly, resistant hair → 12% keratin.
How do I use it?
1. Wash hair 2–3 times with PURC Purifying Shampoo, then blow dry 100%.
2. Apply keratin treatment evenly with a brush, leave for 20–30 minutes.
3. Blow dry again, then use a flat iron at 200–230°C in small sections to seal.
4. void washing for 72 hours. After that, use PURC Keratin Daily Shampoo & Conditioner.
Is it suitable for all hair types?
Yes, it works for all hair types, including curly, frizzy, resistant, and chemically treated hair.
What’s included in the package?
Purifying Shampoo: One 1000ml professional bottle.
Keratin Treatment: One 1000ml professional bottle.
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More About
PURC Organics
Our 100% pure Argan Oil comes from Morocco, Polygonum extracts come from rural China, Cinnamon sticks come from Sri Lanka, and so on. We source our essential oils and raw ingredients from fair-trade farming associations around the world.

PURC produces only the highest quality hair and skin-care products. We’ve been producing hair care products for more than 9 years, with a GMP (Good manufacturing practice) workshop. Our products pass the worldwide ISO-9002 standards.
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