Imparts strength along with elasticity to our hair strands. Protects the hair from breakage, prevents split ends and also helps in dealing with hair stress.
Rich in vitamin B-5 and acts as an effective moisturizer. Promotes elasticity of hair strands, strengthens them and adds lustre.
Glycerin is one of the most effective humectants that retains and absorbs moisture from the environment into your hair.
Complete List Of Ingredients
Water, glycerinum butyrospermum parkii (shea butter oil)*, Keratin, Cetearyl Alcohol, Glycerin. Our products are packed with additional ingredients such as essential oils to nourish your hair. All our products are sulfate free, silicone free and paraben free.
Water, glycerinum butyrospermum parkii (shea butter oil)*, Keratin, Cetearyl Alcohol, Glycerin. Our products are packed with additional ingredients such as essential oils to nourish and cleanse your hair. Our products are sulfate free, silicone free and paraben free.
*Occurs naturally in essential oils.
We do not test our finished products on animals. We also only purchase our ingredients from suppliers who do not test on animals.
PURC 5% Formula Hair Straightening Shampoo is one of the best keratin treatments you can ever receive. Easy to use, ths shampoo contains 5% hydrolyzed keratin that will soften even the most frizzy hair and straighten your stubborn curls. But how does keratin actually work? Your hair gets tangled when it rubs against other hair strands. This causes friction and makes your hair rough. Keratin acts by smoothing out the overlapping hair shafts. The hair follicles then absorb the keratin, giving you shiny and smooth hair. If you don’t want to risk going for an expensive hair straightening treatment, this is the shampoo you must go for.
The PURC Hair Straightening Shampoo has 5% keratin, which is one of the highest concentrations available in the market. This shampoo will effectively straighten your hair without damaging it.
The PURC 5% Formalin Keratin Hair Straightening Treatment is derived from natural ingredients that are non-comedogenic and do not cause any eye irritation.
5% formalin keratin concentration is ideal for beginners who want to go for keratin treatments.
The shampoo does contain formaldehyde and should be avoided by pregnant women as it can sensitive their skin.
It is much cheaper than the expensive salon treatments and is equally effective.
This conditioner will suit every hair type and help to smoothen your frizzy, dry hair. It will especially be useful for people with type B and type C curly hair.
The conditioner is free from sodium chloride, which has been known to cause allergies and scalp dehydration.
This conditioner is suitable for all hair types and will give you long lasting results.
The keratin shampoo has 5% formaldehyde and is effective in straightening type B and type C curls. This shampoo will also cleanse your scalp thoroughly and let your hair absorb the keratin. This will make your hair shiny and increase your hair strength.
Both 5% and 12% formalin hair shampoos serve the same purpose but the longevity of each formulation is different. The 5% formalin keratin treatment lasts for a shorter period of time than the 12% formalin keratin formulation. The former treatment is suitable for those with wavy or slightly curly hair whereas the 12% formalin treatment is ideal for people with type D curly hair.
Yes. With regular use, this combination will make your hair smooth and straight. Keratin will make your hair strong and straight while pentanol, murumuru oil will add volume and lustre.
The shampoo consists of low molecular weight keratin molecules that have higher binding affinity with your hair and have greater number of essential amino acids. Your hair cuticles effectively absorb the keratin molecules and strengthen your hair.
It enables your hair follicles to absorb keratin, which in turn, reduces friction between hair shafts. Decrease in friction prevents hair breakage and split ends. The conditioner smoothes curly and unruly hair to provide you with straight and manageable tresses.
This shampoo and conditioner combo is perfect for those who are just beginning to explore keratin straightening treatments. Since the keratin concentration us 5%, it will give you silky straight hair without making it unnaturally stiff.
The conditioner will prevent your hair shafts from breakage when you scratch your head or add any physical strain on your hair by holding it up with rubber bands.
The shampoo and conditioner duo will be ideal for those with Type B and Type C hair since the keratin concentration is 5%. If you have type D curly hair, we would suggest you to go for a shampoo that has a higher concentration of keratin.
Each of the products in our kit has a unique function and effectively treats your hair. Though you can use them separately, we would suggest you use them together for better results. Studies show that our hair responds better when it is treated with the same line of products.
Hydrolyzed keratin- Keratin is the building protein of our hair and is responsible for imparting strength along with elasticity to our hair strands. It protects the hair from breakage, prevents split ends and also helps in dealing with hair stress. It smoothes your hair texture by forming new cells in hair strands which overlap and cause friction with other strands. Hence, it also controls frizz and gives a straight and shiny appearance to your hair. Since hair is composed of 95% protein, adding keratin to your scalp helps your hair grow faster.
Glycerin- Glycerin is one of the most effective humectants that retains and absorbs moisture from the environment into your hair. It prevents your scalp from flaking or itching sensations, which get aggravated, especially during the winter.
Cetearyl alcohol- Unlike common misconception, cetearyl alcohol is a highly nourishing and beneficial fatty alcohol. It acts as an emollient and helps to soften your hair. Unlike common misconception, cetearyl alcohol- is non-inflammatory and does not cause any damage to the hair.
The treatment will provide you long lasting results. You can use the treatment once in two or three weeks to see the results. However, if you are often exposed to pollution or are experiencing rapid hair loss, we would recommend you to use the treatment once a week.
You can feel the difference from the first wash itself. However, hair care products do take a little time to completely show the results. To get the actual results from the intense nourishment kit, you would have to wait for about two weeks to know the actual effect it has on your hair.
Yes. Since this line of keratin treatment contains 5% formalin, it should not be used by pregnant women or on individuals who have extremely sensitive skin. Do a patch test before applying the treatment on your hair.
Shipping We currently offer free worldwide shipping on all orders over $30.
Return & Exchange If you are not satisfied with your purchase you can return it to us for any reason within 15 days for an exchange or a refund.