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Say Hi To Smooth & Shiny Hair With PURC Keratin Hair Treatment

Say Hi To Smooth & Shiny Hair With PURC Keratin Hair Treatment purc hair care
Say Hi To Smooth & Shiny Hair With PURC Keratin Hair Treatment purc magical treatment 1
Keratin Hair: smooth silky hair

Ever gone to a hair salon and complained of frizzy, wavy, or unmanageable curly hair? Then you’ve heard of the solution: Keratin treatment! Also popularly called the ‘Brazilian Blowout,’ Keratin treatment is a great way to rejuvenate your scalp and your hair’s overall health and growth. The protective Keratin protein formed from a combination of different amino acids that make up our hair, nails, and skin help in smoothing hair, making the hair look thicker, giving it a glossy look, and more importantly, making it manageable. It’s entirely possible to feel overwhelmed and not know where to start from, but don’t worry, we’ve got you covered; read more to know about our personal favorite – the 100% Organic & Vegan PURC Keratin treatment.

after keratin hair mask

PURC Keratin Hair Straightening Treatment

The PURC New Keratin Hair Straightening Treatment is created to provide you with a haircare range that ticks all the boxes on your haircare worry list. Made with the freshest ingredients like Keratin, Pentanol, Murumuru Oil, Shea Butter Oil, Water, essentials oils, and a lot of love & care, the kit comes with a reliable 3-step treatment process comprising of a Keratin-infused shampoo, hydrating conditioner, and a nourishing hair mask to repair the weakest of hair to health.

Being non-comedogenic and free from artificial fragrances, formaldehyde, parabens, sulfates, silicone, and other harsh chemicals, it is the perfect way to deliver nourishment and ensure you only give your hair the absolute best. The use of natural ingredients and safe synthetics make the treatment kit ideal for all scalp types (dry – sensitive and flaky, oily, or balanced/normal scalps) and different hair types (curly, rough, or even chemically treated hair). All ingredients sourced and used in our products are dermatologically tested and cruelty-free.


List Of Ingredients And Their Properties

1. Keratin


Responsible for bringing that glossy shine and strength to your hair, Keratin also provides elasticity and protects the hair strands from breaking or resulting in split ends.


2. Murumuru Oil

Murumuru Oil

Known for boosting hair growth, Murumuru Oil penetrates the scalp, adds moisture to your hair, and helps retain your natural hair color.


3. Pentanol


Acting as an effective moisturizer, Pentanol further promotes elasticity, strengthens, and adds the kind of sheen you would see on a glazed cake! But of course, it’s a healthier option for your hair as it’s rich in Vitamin B-5.


4. Shea Butter Oil

shea butter oil

Highly nutritive and lightweight, Shea Butter Oil helps repair and bring moisture and softness to even the most damaged and dry hair. These qualities ensure that your hair will never look lank and dull.


5. Essential Oils & Water

Essential Oils

Aromatic and chemical properties naturally occurring in Essential Oils effectively stimulate the scalp, have antibacterial properties, and help speed hair growth and thickness by reducing underlying problems like stress. Apart from that, even Water is added to the formula to hydrate and energize the hair from root to tip.


Inside The Hair Straightening Treatment:

Imagine solving all your hair problems in just 3 easy steps; sounds dreamy, doesn’t it? Well, the PURC New Keratin Hair Straightening Treatment is the gift your hair cuticles need. It helps strengthen the hair by providing the necessary keratin molecules and also smoothens the texture – an easy way of giving your hair a chemical-free, at-home salon treatment experience! Still not sure about how you can get straight hair without the chemicals? Although common in other commercial treatment kits, our products do not contain formaldehyde and sodium chloride. The reason is simple; these chemicals dehydrate the hair, can damage it, and even cause eye irritation. Since we created our products with love and care, we wanted to share the best products without compromising quality with you.

after keratin hair mask


Product Set Of 3

Our Keratin Hair Straightening Treatment comprises the golden trio – Pre-treatment Keratin Shampoo, Keratin Treatment O+ Hydrating Conditioner, and the After Keratin Regenerative Hair Mask.


1. Pre-treatment Keratin Shampoo

The Pre-treatment Keratin Shampoo, rich in Keratin, effectively cleanses the scalp and allows the hair follicles and pores to breathe and absorb all the goodness and nutrients for better strength. This helps reduce split ends by bonding the hair back together.


2. Keratin Treatment O+ Hydrating Conditioner 

With no sodium chloride, the hydrating conditioner helps detangle the hair while simultaneously making it softer. It nourishes the scalp, increases blood circulation, and boosts hair growth. The Pentanol acts as a protective barrier that prevents loss of moisture and increases elasticity which helps to reduce hair loss and is closer to straightening hair.


3. After Keratin Regenerative Hair Mask

Created with the highest concentration of active Amino acids and Keratin, the regenerative hair mask is formulated to stimulate the hair follicles and promote hair growth to its fullest. It contains Murumuru Oil that naturally provides lightweight moisture and helps keep it locked in to avoid hair dryness without clogging the scalp pores. Also rich in lauric acid, the hair mask ensures to retain your natural hair color.


The Dos And Don’ts

To ensure the best results, the treatment can be used once in two or three weeks. However, if you travel a lot and are often exposed to pollution or experience excessive hair loss, it is recommended to use the treatment once every week. With regular use, the treatment combination of Keratin, Pentanol, and Murumuru Oil will smoothen and straighten the hair, adding volume and luster. Each product in the kit has a unique function and effectively works to treat your hair. Although you can use the shampoo, conditioner, and hair mask separately, we recommend using them together for accurate results. 


Steps To Follow:

Step 1 – Start by washing the hair with the PURC Keratin shampoo to get rid of the accumulated dirt. This also enables the hair follicles to absorb keratin molecules.

Step 2 – Gently towel dry the hair by patting and then dry with a blow dryer at the lowest heating temperature.

Step 3 – Next, part your hair into four sections. 

Step 4 – Wear a pair of gloves and use the hand to spread the PURC Straightening Treatment onto the scalp. To distribute the treatment evenly, use a wide-toothed comb.

combing hair

Step 5 – For fine hair, use a flat iron set between 300–400-degree Fahrenheit. In case of thicker hair, set the temperature at around 450-degree Fahrenheit.

Step 6 – Take an inch of your hair and use a flat iron to straighten the hair. Continue to repeat the process until the entire length of your hair is smoothed out. 

Step 7 – Lastly, use the After Keratin Regenerative Hair Mask to hydrate the scalp and hair. This will give the best results.


Precautions To Be Taken

  • The treatment is not recommended for women who are trying to conceive or are pregnant.
  • The treatment requires the hair to be washed infrequently (2-3 times in a week at the most), which helps the treatment provide longer-lasting results.
  • If you like to use heat styling products like straighteners and blow dryers, it is recommended not to use them as the hair dries much faster with the Keratin treatment. Air drying works best with the treatment, and this further helps restore the health and strength of your hair.
  • Studies show that it is best to stay away from chlorinated/saltwater as it reduces the efforts of the Keratin treatment. 
starghtening hair


Make Way For Straight And Shiny Hair

With enough information about the products, ingredients, and steps on getting the perfect hair transformation while sitting at home, it’s understandable to think about the results and whether all the fuss and trouble is worth it or not. With the PURC treatment kit, you get the long-lasting Keratin effect and may feel a noticeable difference from the first wash itself. However, different hair care products react differently with hair types and scalps, so it takes about 2 weeks to see the actual finished results.

About The Author

Say Hi To Smooth & Shiny Hair With PURC Keratin Hair Treatment sarah cole 6242383d

Sarah Cole

Sarah Cole is a certified trichologist and a recognized authority in the field of hair care and hair growth. With over a decade of professional experience, Sarah brings a wealth of knowledge to her role as a Hair Care Specialist and Blogger at PURC Organics. Sarah began her journey in the beauty industry, earning a Bachelor’s degree in Cosmetology from the esteemed London College of Fashion. Her passion for hair health led her to further her education, becoming a certified trichologist from the International Association of Trichologists (IAT). Over the years, Sarah has helped thousands of clients achieve their hair goals through her personalized, science-based approach to hair care. She specializes in assessing the health of hair and scalp, identifying issues, and recommending holistic, organic solutions. Her expertise covers a wide range of hair concerns, including damage repair, hair growth, scalp health, and hair aging. Sarah is a regular contributor to several renowned beauty and wellness publications, where she shares her insights and latest findings in hair care. Her commitment to promoting healthier hair care routines using natural, organic products aligns perfectly with the ethos of PURC Organics. Through her blogs, Sarah aims to educate readers about the importance of using the right hair care products and practices. Her deep understanding of hair biology and the impact of natural ingredients on hair health has made her an indispensable part of the PURC Organics team. Sarah’s authoritative voice and expert advice in the field of hair care make her a trusted source of information. Her dedication to promoting eco-friendly, effective hair care solutions continues to inspire and guide individuals towards a healthier hair care journey.
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