PURC Magazine

When it comes to skincare and hair care, there’s so much time we invest in choosing the right regime, that is governed by products that actually suit our hair and skin. While the wrong choice of hair care products could actually ruin the health of your hair, the right ones can just do wonders.  Different […]

If you’ve always been into styling and experimenting with your hair, there’s a great possibility that you’ve certainly heard of Oplex. It is a magical treatment that works wonders for your damaged hair that is a result of continuous hair straightening, blow drying, dying and even undergoing keratin treatment. Various celebrities and big names of […]

With the urge to have long, smooth and healthy hair, comes the responsibility of maintaining it. Using products that deeply nourish your scalp is very important. With the use of various chemical based products or techniques, you can get a healthy looking hair, but the damage which comes with it, is sometimes irreversible. Often people […]

In the guise of complex chemical compounds on product labels, we consume many ingredients derived from animal exploitation. These products can sneak into your everyday routine without your awareness. From blood, bones, and guts, to the organs – everything is extracted from dead or living cats, dogs, cattle, bugs, etc. These products are used in […]

Everything You Need To Know About Conditioner Bars Rated 4.79 out of 5 Coconut Conditioner Bar $14.99 Add to cartAdd to cart Rated 4.76 out of 5 Lavender Conditioner Bar $12.99 Add to cartAdd to cart Rated 4.60 out of 5 Bio Seaweed Conditioner Bar $14.99 Add to cartAdd to cart When it comes to […]

We all try hard but somewhere, every individual leaf behind a large carbon footprint that negatively affects the earth. The good news is, in recent times, world leaders have united, the focus has shifted towards clean consumerism and every citizen is doing their part. At times, amidst all our effort, it might feel that our […]

Did you know bamboo charcoal can cure and prevent hangovers? Sounds weird but there’s a scientific reason behind it. Bamboo charcoal can adsorb certain toxins from the liver and detoxify your body. Similarly, it can also remove deep-seated impurities, excess sebum from your skin and hair.  Bamboo charcoal has long since been used to cure […]

The depleting levels of collagen while aging has been a headache for the skincare freaks. Matcha has been a Massiah and saved the skincare experts a futile trip to the labs. It is everything that you look for when you start worrying about your skin. What Is Matcha? You won’t be surprised when you hear […]

Seaweed and Marine algae in cosmetics? Gross right? Believe it or not, it has proved to be a potent ingredient and has unmatched benefits. Thanks to modern technology and advanced out of the box thinking. Algae can be broadly classified as macroalgae and microalgae. Both these groups have a unique composition and are used to […]

Given the benefits of anti-aging ingredients, Bakuchiol is quite an in trend these days. It is a natural anti-aging agent whose efficacy has been compared to retinol.  To start with, Bakuchiol is found in the plant Psoralea corylifolia, and is completely different from retinol in its structure. However, both retinol and Bakuchiol act in a […]

Numerous problems could be resolved with just one ingredient- Shea Butter. Winter is the most awaited season and also the most concerning season of the year. Your skin gets dry, your scalp starts flaking, and your body loses its natural sheen. Shea butter comes to the rescue! It is the most multifaceted and affordable moisturizer […]