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How Do Keratin Shampoos Work: Gimmick or a Magic Product?

How Do Keratin Shampoos Work: Gimmick or a Magic Product? purc hair care
How Do Keratin Shampoos Work: Gimmick or a Magic Product? WhatsApp Image 2023 04 17 at 10.27.37 f1782e9a How Do Keratin Shampoos Work: Gimmick or a Magic Product? WhatsApp Image 2023 04 17 at 10.27.37 f1782e9a
How Do Keratin Shampoos Work: Gimmick or a Magic Product? purc magical treatment 1

Hey there! Have you heard about Keratin shampoos? They have become the talk of the town in the hair care world lately. Some people swear by their ability to give you shiny, healthy hair, while others are skeptical and wonder if they are just another gimmick in the beauty industry.

But, fear not! In this article, we will dive deep into the world of keratin shampoos, explore their effectiveness, and find out if they are indeed a magic product or just a gimmick. So, sit tight and get ready to have all your doubts cleared.

What is Keratin?


Keratin is a protein that is naturally present in our hair, skin, and nails. It is responsible for providing strength and structure to these body parts. However, factors such as heat styling, chemical treatments, and environmental stressors can damage our hair, leading to weak, brittle strands that are prone to breakage.

Keratin treatments are popular in salons and involve applying a keratin-infused solution to the hair and then sealing it with heat. This process helps to strengthen the hair and make it more resilient to damage. Keratin shampoos work in a similar way, but they are designed to be used at home as part of your regular hair care routine.

A study published in the International Journal of Cosmetic Science in 2012 investigated the effect of keratin on hair strength. Twenty participants with damaged hair received four weeks of treatment with a keratin-based hair care product. After the treatment period, the researchers found that the participants’ hair had become 35% stronger.

How Do Keratin Shampoos Work?

treat hair with keratin before and after
Treat your hair with keratin goodness

Keratin shampoos work by infusing your hair with a small amount of keratin protein with each wash. This can make hair stronger, smoother, and more manageable, while also protecting it from environmental stressors such as heat and pollution.

Keratin shampoos also contain other ingredients that help to nourish and moisturize your hair. These may include oils such as argan or coconut oil, which help to hydrate and protect the hair, as well as vitamins and antioxidants that help to promote healthy hair growth.

When used regularly, keratin shampoos can help to improve the overall health and appearance of hair.

A study published in the International Journal of Trichology in 2019 looked at the effect of keratin on hair shine. For six weeks, 40 participants used a keratin-based hair care product. During the treatment period, the participants’ hair shine increased by up to 50%.

Indeed, there are several keratin shampoos available in the market. However, to help you narrow down your search, here are a few suggestions that might be just end your search!

1. 5% Formalin Keratin Straightening Shampoo

PURC 5% Formula Hair Straightening Shampoo is one of the best keratin treatments you can ever receive. Easy to use, this shampoo contains 5% hydrolyzed keratin that will soften even the most frizzy hair and straighten your stubborn curls.

2. 12% Banana Flavor Keratin Hair Shampoo

PURC 12% Keratin Hair Shampoo with banana extracts is the best combination to straighten and nourish your hair. The keratin conditioner is also rich in banana extracts and will make your hair shiny and manageable. The shampoo is formulated with 12% keratin, that can straighten even the most stubborn curls.

Composition of Keratin Shampoos

vitamins,minerals,and oils
Goodness of vitamins, minerals and oils

Keratin shampoos are typically made up of a combination of keratin protein, amino acids, and other ingredients such as vitamins, minerals, and oils.

The keratin protein in these shampoos is derived from animal or plant sources and is processed to create a form that is easily absorbed by hair. Amino acids are also added to the shampoo to help strengthen hair and repair damage caused by heat styling and other environmental factors.

A study published in the Journal of Cosmetic Science in 2017 looked at the effect of keratin on hair damage. The study involved 28 participants who were exposed to UV radiation to induce hair damage. The participants were then treated with a keratin-based hair care product for four weeks. The researchers found that the keratin treatment reduced the amount of hair damage caused by UV radiation by up to 50%.

How Long Does the Effect of Keratin Shampoos Last?

The effects of keratin shampoos can vary depending on the individual and the type of shampoo used. Generally, the effects of a keratin shampoo will last until the next time you wash your hair.

However, some shampoos may provide longer-lasting results, particularly if they are used in combination with other keratin treatments such as hair masks or conditioners.

Effective for Which Hair Types?

confused about hair type

Keratin shampoos can be effective for a range of hair types, from curly to straight, and from fine to thick. However, it is important to choose a shampoo that is specifically designed for your hair type to ensure the best results. For example, if you have fine hair, you may want to choose a lighter-weight formula that will not weigh down your hair. Similarly, if you have curly hair, you may want to choose a shampoo that is specifically designed to enhance and define your curls.

Tips for Using Keratin Shampoos

Keratin shampoos can be a great addition to your hair care routine, but it’s important to use them correctly to get the best results. Here are some tips to help you get the most out of your keratin shampoo:

how to use keratin shampoos
  • Use a Small Amount
    You only need a small amount of keratin shampoo to clean your hair and get the benefits of the keratin protein. Using too much can lead to buildup and weigh your hair down. Start with a dime-sized amount and adjust as needed.
  • Massage Gently
    Keratin shampoos are often thicker than regular shampoos, so it’s important to massage gently to work the product into your hair and scalp. Avoid harsh scrubbing, as this can damage your hair and cause breakage.
  • Rinse Thoroughly
    Rinse your hair thoroughly after using a keratin shampoo to remove all of the product. Leftover product can cause buildup and make your hair feel heavy and greasy.
  • Follow with Conditioner
    Keratin shampoos can be drying, so it’s important to follow up with a moisturizing conditioner to restore hydration and protect your hair from damage. Look for a conditioner that contains keratin to maximize the benefits.
  • Don’t Overuse
    Using a keratin shampoo too often can cause buildup and damage to your hair. Stick to using it once or twice a week, or as recommended on the product label.

By following these tips, you can get the most out of your keratin shampoo and enjoy smoother, healthier-looking hair.

Recommendations for you!

I think its safe to say that keratin can prove to be very beneficial for your hair, right? It’s time you give your hair a special treatment for that beautiful shine! Give these 100% organic and vegan products a try –

1. PURC Keratin Green Energy Boosting Hair Mask

PURC Keratin Green Energy Boosting Hair Mask is formulated with a high concentration of Ginseng and Lavender Extract that will enrich your hair with nourishment. This natural composition hydrates damaged hair from within. Green Granules in the mask are added to exfoliate and boost the active energy of the other ingredients. 

2. New Advanced Gold Therapy Keratin Treatment Duo

PURC Gold Therapy Keratin Treatment Duo comes with a combo of purifying shampoo and an intensive gold therapy Brazilian keratin conditioner. The keratin conditioner is rich in gold nanoparticles that will add elasticity and shine to your hair. The shampoo and conditioner are formulated with 3.7% keratin, that straightens slightly wavy hair.

The gold therapy keratin treatment not only straightens your hair but also increases its strength. So, get ready to be amazed, girl!

3. PURC Keratin Hair Mask Treatment

URC Keratin Therapy Hair Mask is formulated using highly concentrated Keratin molecules in every drop. The application of this hair mask replenishes hair nutrition which is damaged due to heat and sun damage, chemical treatment, dry environment, and pollution. Keratin structurally improves the hair texture and increases hair and follicle growth while promoting hair health.


So there you have it, folks! Keratin shampoos are a fantastic way to give your hair some extra love and care. By depositing keratin protein onto the surface of your hair, these shampoos fill in gaps and cracks in the hair shaft, making it stronger and more resilient. And with the added benefits of amino acids and other nourishing ingredients, your hair will be protected from environmental stressors like heat and pollution.

Now, keep in mind that keratin shampoos won’t magically transform your hair overnight, but they can definitely make a noticeable difference. With regular use, your hair will become more manageable, easier to style, and healthier overall. So why not give it a try and see the amazing results for yourself? Your hair will be doing the happy dance!

About The Author

How Do Keratin Shampoos Work: Gimmick or a Magic Product? sarah cole 6242383d

Sarah Cole

Sarah Cole is a certified trichologist and a recognized authority in the field of hair care and hair growth. With over a decade of professional experience, Sarah brings a wealth of knowledge to her role as a Hair Care Specialist and Blogger at PURC Organics. Sarah began her journey in the beauty industry, earning a Bachelor’s degree in Cosmetology from the esteemed London College of Fashion. Her passion for hair health led her to further her education, becoming a certified trichologist from the International Association of Trichologists (IAT). Over the years, Sarah has helped thousands of clients achieve their hair goals through her personalized, science-based approach to hair care. She specializes in assessing the health of hair and scalp, identifying issues, and recommending holistic, organic solutions. Her expertise covers a wide range of hair concerns, including damage repair, hair growth, scalp health, and hair aging. Sarah is a regular contributor to several renowned beauty and wellness publications, where she shares her insights and latest findings in hair care. Her commitment to promoting healthier hair care routines using natural, organic products aligns perfectly with the ethos of PURC Organics. Through her blogs, Sarah aims to educate readers about the importance of using the right hair care products and practices. Her deep understanding of hair biology and the impact of natural ingredients on hair health has made her an indispensable part of the PURC Organics team. Sarah’s authoritative voice and expert advice in the field of hair care make her a trusted source of information. Her dedication to promoting eco-friendly, effective hair care solutions continues to inspire and guide individuals towards a healthier hair care journey.
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